OUR HISTORY

1954
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1954

The beginnings of Olives Rosselló

The origins of Olives Rosselló go back to 1954 in Llubí, Mallorca. The marriage formed by Joan Rosselló and Magdalena Perelló begins to buy capers that are collected in the same municipality of Llubí i Campos. They made them in an artisanal way to sell them in the main markets of the Balearic Islands, highlighting those of Santa Catalina and Olivar in Palma.

1972
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1972

International expansion

The entrepreneurial character of Tòfol Rosselló, son of the founders, boosts the international exports of capers to countries as diverse as Mexico, South Africa, Puerto Rico, the United States, Germany or Denmark.

1977
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1977

New factory in Llubí

The history of Olives Rosselló is closely linked to the municipality of Llubí, located in the center of the island. In 1977, construction work was completed on the new production and distribution factory in Mallorca and the company’s headquarters.

1986
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1986

Son Mesquidassa

The acquisition of the Son Mesquidassa estate in Felanitx makes the Rosselló family’s desire to have an extensive farmland in Mallorca come true. More than 100 hectares of land dedicated exclusively to the cultivation of caper using the most advanced processes to obtain a high quality product. Later, at the beginning of the 21st century, it was decided to turn the farm into an Arbequina olive plantation that forms part of the DO Mallorca.

1992
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1992

Facilities in Seville

Olives Rosselló’s growth has been constant throughout the 20th century. The increase in sales led the company, in 1984, to build a small product processing warehouse in Coria del Rio, Seville, the epicenter of table olive production. In 1992, the new building was inaugurated, with more than 15,000 m2 and state-of-the-art machinery.

2000
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2000

Promoting the broken olive of the Serra de Tramuntana

From the beginning, Joan Rosselló bought large quantities of olives from the Serra, something that contributed to maintaining several olive groves and extensive farms. It was from the year 2000 with the impetus also given to it by the Cooperativa de Sóller and the administration that the consumption of the Mallorcan split olive became popular.

2009
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2009

Olis Balle, new member of the Rosselló family

Olives Rosselló acquires Olis Balle, Mallorca’s most emblematic oil. The company reaffirms its leading position in the sale of oil and olives.

2019
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2019

Innovation and sustainability

Innovation and sustainability are essential principles for Olives Rosselló. In 2019, a project was started to cultivate sea fennel on the farm in Corbera, Llubí. For the first time, this wild and protected plant can be cultivated in the interior of Mallorca after a meticulous process of seed collection and preparation of the cultivation field.